Introducing Cook Wealth: An Integrated Approach to Financial Planning with Jason Deshayes (Ep. 1)

Introducing Cook Wealth: An Integrated Approach to Financial Planning with Jason Deshayes (Ep. 1)

In this podcast episode, Jason Deshayes, CPA/PFS, CFP®, CKA®, introduces his financial advisory firm, Cook Wealth, which integrates tax planning services, investment management, and financial planning, to help clients achieve their financial goals. 

In this inaugural episode, Jason stresses the importance of tax planning in financial planning, the ideal client Cook Wealth serves, and how this podcast can help you take ownership of your financial assets, navigate your business sale or acquisition, and more.

Jason discusses:

  • What Cook Wealth offers
  • How Jason’s past taught him that tax planning is a critical component of financial planning
  • The ideal client that can thrive at Cook Wealth 
  • The firm’s specialties 
  • Jason’s story and interests 


Connect with Jason: 

About Jason: 

Jason Deshayes is an experienced (17+ years) accountant with various public accounting firms and corporate entities. He has established himself as a trusted advisor for multiple businesses, providing guidance on business modelling, succession planning, financial consulting, and budgeting. 

In addition to his professional experience, Jason has demonstrated strong leadership skills through his involvement with several professional organizations and nonprofits. He has contributed to organizations such as New Mexico Health Connections, Alta Mira Family Services of New Mexico, Children’s Grief Center of New Mexico, Ronald McDonald House of Durham, and more, where he makes a significant impact on their financial operations.

One of Jason’s greatest passions is helping people with their finances. He understands that managing finances can be daunting for many people, and he takes pride in guiding and supporting clients. He also enjoys collaborating with other business and financial advisors to improve the level of service they provide to their clients.

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