December 2023 – Own Your Wealth

Do You Need a Niche? Chris Hervochon’s Advice for Growth-Minded Business Owners (Ep. 20)

By Own-Your-Wealth | December 26, 2023

Niching down—choosing a specialty and focusing your efforts around it—can help a business grow faster, develop better services, and provide greater value to the customers it serves. But for entrepreneurs, the decision to find your niche, and stay committed to it, isn’t always an easy one.

In this episode of Own Your Wealth, host Jason Deshayes is joined by Chris Hervochon, CPA, CVA, and owner of Better Way CPA, an accounting firm that serves creative agencies. Chris shares his experience with narrowing his focus and how choosing a niche helped his company achieve accelerated growth.

Whether you own a business—or you’re considering launching one—listen now to learn:

Why finding your niche is rewarding, financially and professionally
Chris’ own journey to specialization, and the profound impact that decision had on his CPA firm
How niching down increases the value of your offering
Tips for overcoming the mental barriers that keep entrepreneurs from finding their niche
And more

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Connect with Jason:

Linkedin: Jason Deshayes

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Growing Your Dental Practice: What They Don’t Teach You in School, With Dr. Jeff Brenner (Ep. 19)

By Own-Your-Wealth | December 12, 2023

The transition from working for a dental practice to owning your own practice is a complicated one. One day you’re solely focused on serving patients. Then the next, you have a growing team, cash flow, and fully-fledged business to manage—on top of your patient load. As host Jason puts it, “Business ownership is not for the faint of heart, that’s for sure.”

In this episode of Own Your Wealth, host Jason sits down with Dr. Jeff Brenner, the owner of a successful and growing dental practice, and a long-time Cook Wealth advising client. In this behind-the-scenes look at practice ownership, they discuss why many owners struggle with managing cash flow, the value of seeking professional advice, and what they don’t teach you about ownership in dental school.

Listen now to learn:

How Dr. Brenner navigated his transition to ownership
Why your practice is only as strong as your team
How to effectively manage your revenue throughout changing business cycles
The role of professional guidance in decision-making and thriving through change
And more

Dr. Jeff Brenner is a current client of Cook Wealth and was not compensated for his participation.

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